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FAIRWAY IQ

KEEP UP THE PACE

FAIRWAYiQ was a challenge to design a game changing Smart Tag that connects and tracks the real-time location of every player, cart and maintenance vehicle on the golf course. The proprietary technology system then analyzes the data, and delivers live insights that proactively help operators manage their golf courses more efficiently, and enhance the player’s experience.
The smart tags have a customizable faceplate, chamfered edges and a soft touch back to give the unit an appealing visual aesthetic and premium feel. Each tag comes with a premium leather strap or a custom designed mounting, to easily attach to a golf carts and maintenance equipment.
At SPROUT  I worked on handling the product design/refinement, Mount design, and I worked with the Engineers to make sure the design would not be affected during manufacturing.
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