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PAWSCOUT

PACKAGING CONCEPT

The Pawscout digital pet finder attaches to a cat or dog's collar and provides radar-style homing that uses any mobile phone to locate a pet within a 200-foot radius, including a virtual leash that sends notifications if a pet strays. For pets that go missing, Pawscout’s Social GPS invokes a tracking community that automatically notifies owners when a dog or cat comes within 200 feet of anyone who has the Pawscout app. SPROUT was tasked with creating a unique unboxing experience for the Pawscout product at mass retail. The goal of this concept was to provide a low impact package with up-cycling potential. To do so we designed a package that looked great at retail and had the added utility to double as a reusable food or water bowl for pets. Unfortunately, the cost for this concept was prohibitive and our client went in another direction. So we ended up using this concept to enter into the Die Line's CWWWR awards and won both Best of Show/First Place Tech.
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